questions
for class discussion
Google
has 2 (known) primary revenue sources:
advertising and licensing their technology. Do these seem sustainable to you?
What
is Google’s competition? (current and
future)
What
threats do they face? (current and
future)
What
opportunities do they have? What new
enterprises, business, revenue sources, etc., could they develop? What are they doing now they could (or
should) give up?
What’s
it worth?
advertising
Susan
Kuchinskas, “Study: Overture Better Than Google” Oct 30, 2003 (internetnews.com)
Susan
Kuchinskas, “Google
Tweaks AdWords, Froogle” Dec 15, 2003 (internetnews.com)
David
M. Scott, “Paying
Your Way to the Top: Search Engine Advertising” EContent, 26(5), pg. 32-38, May 2003 (EContent--ABI/INFORM)
“Advertisers attack
Google over Adwords enhancement” New Media Age, Oct 16, 2003, pg.3
Lev
Grossman, “Search
and Destroy” Time, 162, 25,
pg.46, Dec 22, 2003 (ABI/INFORM)
Ben
Elgin & Arlene Weintraub, “The
Search War is About to Get Bloody” Business
Week, iss.3843, pg.72, Jul 28, 2003 (ABI/INFORM)
the
IPO
Keith
H. Hammonds, “Growth
Search” Fast Company, Apr
2003. , Iss. 69; pg. 74, 8 pgs
(ABI/INFORM)
Knowledge@Wharton
“What is Google Worth?”
Nov 29, 2003 (CNET news.com)
Stefanie
Olsen, “SEC Rule May Nudge
Google toward IPO” Dec 10, 2003 (CNET news.com)
“How
Good is Google? The next hot internet stock” The
Economist, v.369, iss.8348, pg.76
Nov 1, 2003 (ABI/INFORM)
Linda
Himelstein & Ben Elgin, “The
Gold in Google's IPO Goes to...” Business
Week, iss.3858, pg.50, Nov 17, 2003 (ABI/INFORM)
Quentin
Hardy, “All
Eyes on Google” Forbes, v.171, iss.11, pg.100, May 26, 2003 (ABI/INFORM)
Thomas
G. Dolan, “Perils
of Success” Barron’s,
v.83, iss.44; pg.38, Nov 3, 2003 (Barron’s--ABI/INFORM)
Eric
J Savitz, “Waiting
for The Big One” Barron’s,
v.83, iss.41; pg.24, Oct 13, 2003 (Barron’s--ABI/INFORM)
features
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